Full Stack Sales Solutions
Seffla connects building-supply and hardware brands to Canadian retail: representation, a B2B marketplace, fulfillment, and marketing. One team from first meeting to reorder.
Already have an account? Log in to the storefront
How It Works
Book a call and tell us what you make, where it sells today, and where you want it to sell.
We look at your line against Canadian retail and tell you where it can sell, what it needs to get there (EDI, labelling, a Canadian vendor, stock in Ontario), and which plan fits: Storefront, Full Stack or Flagship.
We take your line to retail buyers: line reviews, submissions, shows and samples.
We manage the account after it lists: reorders, promotions and new items.
Tell us who you are. Accounts are by approval, and a rep usually replies within one business day.
Your rep sets up your account and the pricing for it.
Order through your rep, or sign in at store.seffla.com once your account is set up.
One person to call.
Our Brands
Seffla represents building-supply and hardware brands, and every line goes through the same rep.
Pricing for Brands
We earn when you sell. Buying is free: a retail buyer account costs nothing.
Best for brands starting out or that want to sell online to approved buyers
List your line on our B2B storefront, where it reaches approved buyers. The fastest way into the network.
$99/month + 9% of marketplace sales; founding suppliers (limited offer): $0/month + 8%
Best for brands selling into big-box retail
Representation, ecommerce, warehousing and fulfillment, and marketing as one package.
Everything in Storefront, plus
$449/month plus a commission that steps down as your sales grow.
Get your rateBest for established lines that want senior coverage and a custom program
Category leadership with a dedicated team and custom terms.
Custom pricing
Freight is billed separately, at network rates.
All prices are in Canadian dollars (CAD). We can invoice in your local currency.
Figures are indicative; your rep confirms firm pricing for your line.
Let's Talk
Tell us what you make. We'll tell you where it can sell, and how fast we can get it there.
Email hello@seffla.com. A rep usually replies within one business day.
